Final Portfolio : Social Media (Audience Engagement)

We wanted to create a buzz around our music video, and to do that, we used a bunch of different tactics. We posted on our account's stories quiet often and urged all of our friends to repost our "coming soon" reels on their stories. This ensured our page reached a vast audience. After posting coming soon reels, we decided to post a behind the scenes reel. I designed the behind the scenes reel and produced it in a montage format. This made it more sentimental and also attracted more people. It gained interaction from a lot of different people and showed glimpses of the filming process as well. Lastly, we released 3 teasers which also showed bits and pieces of the music video. These reels successfully built up anticipation in the viewers, as by the time we released the final grid post and the "Music Video Out Now" announcement, we had created a buzz. The comment sections were filled with people enthusiastically expressing their excitement. 








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