Posts

Showing posts from December, 2024

Final Portfolio : Production House Logo

Image
  We used the name "blue light" because the colour blue signifies sadness and sorrow, which are major themes of our music video. The brushstroke adds a whimsical touch to the logo which goes really well with our music video's concept. 

Final Portfolio Planning : Audiences Demographics and Psychographics

  Demographics: Age & Gender : Main Audience: Mostly between 14-22 years old, with a slight focus on females. This age range fits perfectly with the storylines about high school romance and the journey of emotional growth, which are relatable for teenagers. Secondary Audience: People aged 23-30 who still feel connected to the emotions and experiences of their younger years, especially in terms of love and nostalgia, and enjoy the kind of music that ties into those themes. Gender: While the main character is female, the struggles of jealousy, relationships, and emotional turmoil are things everyone can relate to, regardless of gender. Income Level : Belonging from upper middle class to elitists, this group is more about emotional experiences and personal growth than material wealth, with a preference for streaming platforms and social media to access music and content. Education : Mostly high school and college students, or those who have recently gradua...

Final Portfolio Planning : Equipment List

We tried to use minimal equipment as we didn't want to spend a lot of money, but here's the list of equipment we used.  - A7S3 SONY camera - SONY Digicam  - iPhone 14 pro  - Gimbal  - RGB strip lights  - Ring light  We used the RGB lights and the ring light while shooting my solo shots. We used the A7S3 SONY camera and the gimbal for shooting the scenes at the farmhouse. We used the iPhone to shoot my scenes.