Final Portfolio Planning : Audiences Demographics and Psychographics

 

Demographics:

Age & Gender :

  • Main Audience: Mostly between 14-22 years old, with a slight focus on females. This age range fits perfectly with the storylines about high school romance and the journey of emotional growth, which are relatable for teenagers.

  • Secondary Audience: People aged 23-30 who still feel connected to the emotions and experiences of their younger years, especially in terms of love and nostalgia, and enjoy the kind of music that ties into those themes.

  • Gender: While the main character is female, the struggles of jealousy, relationships, and emotional turmoil are things everyone can relate to, regardless of gender.

Income Level :

  • Belonging from upper middle class to elitists, this group is more about emotional experiences and personal growth than material wealth, with a preference for streaming platforms and social media to access music and content.

Education :

  • Mostly high school and college students, or those who have recently graduated. The themes of coming-of-age and emotional struggles are a big draw for this demographic.

Location :

  • The content has a broad appeal across the globe, especially in places where streaming services and social media are easily accessible. It’s especially popular in urban and suburban areas where the younger audience tend to be.

Psychographics :

What They Value :

  • This audience is all about emotional authenticity and connecting with media that feels real. They want content that speaks to their personal experiences.

  • They deeply care about expressing themselves and exploring their own identities through the things they consume.

  • They’re searching for meaningful connections, whether that’s in relationships or through music and media that resonate with their feelings.

  • They value freedom of expression and appreciate when content allows them to be themselves.

Hobbies & Interests :

  • Music is a big part of their lives, especially genres like indie, alternative, and pop-psychedelic.

  • Social media is where they spend a lot of their time, particularly on platforms like Instagram, TikTok, and YouTube, where they engage with trends and create their own content.

  • They have a strong interest in visual arts—whether it's fashion, photography, or filmmaking—and love anything that has a strong aesthetic appeal.

  • Hanging out with friends at events or social gatherings is important, especially if it involves a chance to connect with like-minded people.

Social Influences :

  • Social media trends heavily influence their tastes in everything from fashion to music and pop culture.

  • Their peer groups play a major role in shaping their preferences, so they’re often following what their friends and social circles are into.

  • They’re also very attuned to social movements, especially those that focus on mental health awareness and personal well-being.

Challenges They Face :

  • Figuring out relationships is a big challenge. Whether it’s jealousy, insecurity, or heartbreak, they deal with it all, and it’s a constant emotional journey.

  • They’re at a stage where they’re trying to figure out who they really are, which can lead to struggles with self-esteem and forming a strong sense of identity.

  • Anxiety and emotional stress are also a big part of their lives, whether it’s from school, social pressures, or personal struggles.

  • Fitting in and being accepted is something they care a lot about, which often leads to worrying about how others perceive them.

Comments

Post a Comment

Popular posts from this blog

Creative Critical Reflection

CCR-1) How do your products represent social groups or issues? CCR-2) How do the elements of producing work together to create a sense of branding? CCR-3) How do your products engage with the audience? CCR-4) How did your research inform your products and the way they use or challenge conventions?  The song "The Less I Know the Better" expresses the complex feelings of love and loss. It tells the story of a boy who has feelings for a girl, but she ends up with someone else. This concept mirrors the story in our music video, where the protagonist is still in love with a boy from a party (her ex), but he has moved on and is now with another girl. Our music video explores the emotional pain that young girls experience after heartbreak, showing how they often suppress their emotions, sometimes to the point of self-destruction. The narrative follows a teenage girl who is fixated on a boy from her high school (her ex), and after learning that he is with someone else, she spirals...
Read more

Final Portfolio : Personal Contribution

Right from the beginning of this project, I took on most of the responsibilities. I was heading the production and was in charge of constructing most of the narrative. Firstly, I chose the song for the music video pitched the idea to Dua and Raaniya, after they both agreed, i got started on building up the plot. I wanted the storyline to have a twist and so i started brainstorming for ideas. After deciding when to film and deciding on a location to film, I made a group chat with 35 people. I sent a formal message on the group chat asking everyone who was available to join in and help me and my team out in this project. 15-17 people got back to me and confirmed that they'd be there. I then shortlisted everyone, and contacted one of my friends to rent their camera. I also rented a gimbal as well. On the morning of the shoot my friend who was supposed to play the protagonist cancelled and said he wouldn't be able to make it. Because of this caveat I decided to take on the role of ...
Read more

Preliminary Task #1 : Music Video

Image
  Our music video was on the song “Ikisvi Sadi” by ‘Biryani Brothers’, a Pakistani band formed by Natasha Noorani and Zahra Paracha in 2014. We chose this song as it’s a representation of Pakistani culture and language.  PLOT : The music video starts of with the actor, Muhjah (me) singing along to the lyrics, explaining how she feels like nobody understands her. There’s shots of me completely alone in a room, laying down on a sofa, looking out the window and sitting on a chair. Then we introduced the other character, Dua, who is basically my hallucination. Raaniya plays the roll of my mother. We show her scolding me and trying to explain something to me. The basic idea of this music video is my character has a mental illness, therefore, feels like nobody understands her, except for her hallucination.  CAMERA :  - high angle shot : The music video starts off with a high angle pan shot. The camera pans from the right side of the room, horizontally, to the left. It the...
Read more