Final Portfolio : Music Video

 




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Creative Critical Reflection

CCR-1) How do your products represent social groups or issues? CCR-2) How do the elements of producing work together to create a sense of branding? CCR-3) How do your products engage with the audience? CCR-4) How did your research inform your products and the way they use or challenge conventions?  The song "The Less I Know the Better" expresses the complex feelings of love and loss. It tells the story of a boy who has feelings for a girl, but she ends up with someone else. This concept mirrors the story in our music video, where the protagonist is still in love with a boy from a party (her ex), but he has moved on and is now with another girl. Our music video explores the emotional pain that young girls experience after heartbreak, showing how they often suppress their emotions, sometimes to the point of self-destruction. The narrative follows a teenage girl who is fixated on a boy from her high school (her ex), and after learning that he is with someone else, she spirals...
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Final Portfolio : Personal Contribution

Right from the beginning of this project, I took on most of the responsibilities. I was heading the production and was in charge of constructing most of the narrative. Firstly, I chose the song for the music video pitched the idea to Dua and Raaniya, after they both agreed, i got started on building up the plot. I wanted the storyline to have a twist and so i started brainstorming for ideas. After deciding when to film and deciding on a location to film, I made a group chat with 35 people. I sent a formal message on the group chat asking everyone who was available to join in and help me and my team out in this project. 15-17 people got back to me and confirmed that they'd be there. I then shortlisted everyone, and contacted one of my friends to rent their camera. I also rented a gimbal as well. On the morning of the shoot my friend who was supposed to play the protagonist cancelled and said he wouldn't be able to make it. Because of this caveat I decided to take on the role of ...
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Preliminary Task #1 : Music Video

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  Our music video was on the song “Ikisvi Sadi” by ‘Biryani Brothers’, a Pakistani band formed by Natasha Noorani and Zahra Paracha in 2014. We chose this song as it’s a representation of Pakistani culture and language.  PLOT : The music video starts of with the actor, Muhjah (me) singing along to the lyrics, explaining how she feels like nobody understands her. There’s shots of me completely alone in a room, laying down on a sofa, looking out the window and sitting on a chair. Then we introduced the other character, Dua, who is basically my hallucination. Raaniya plays the roll of my mother. We show her scolding me and trying to explain something to me. The basic idea of this music video is my character has a mental illness, therefore, feels like nobody understands her, except for her hallucination.  CAMERA :  - high angle shot : The music video starts off with a high angle pan shot. The camera pans from the right side of the room, horizontally, to the left. It the...
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