Research - Representation in Music Videos

Representation in music videos refers to the ways in which people, events, ideas, and emotions are portrayed, reflecting or challenging societal norms and stereotypes. These representations can explore themes such as gender, race, culture, and identity. Artists and bands use their platforms and music to convey these messages. It’s also not always necessary that these representations are displayed in the song’s lyrics. In this blog post, I’ll explore 2 examples of music videos and what they represent. 




1. God is a Woman - Ariana Grande



This music video represents femininity as a divine, creative, and powerful force. It combines surreal imagery and mythological references to challenge patriarchal concepts of divinity and celebrate feminine strength. Grande asserts that women can hold power over their lives and relationships, symbolising strength and independence, representing empowerment as well. The video suggests that women embody divine power, with Ariana Grande depicted as a goddess-like figure. This challenges traditional religious narratives where divinity is often associated with male figures.




2. You Need to Calm Down - Taylor Swift 
 

This music video is an apt representation of lGBTQ+ communities and queer rights. The video tackles homophobia and promotes unity using colourful imagery and symbolism to convey its themes. Through the use of vibrant and bright colours, and a cast featuring prominent queer celebrities and activists, such as Ellen DeGeneres, RuPaul, Laverne Cox, and the cast of Queer Eye, Swift was able to represent homosexuality, and self-acceptance. 






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