What are Music Videos?


Music videos are short visual representations created to accompany a song. They typically feature a performance by the artist or follow a storyline or abstract visuals.


Music videos fulfil several purposes ; they help promote songs or or music albums, making it more engaging for fans and audiences watching. Music videos also allow the director's or artist's artistic expressions and creative concepts to flow out. Music videos also convey stories through short film forms, this storytelling is a direct reflection of the lyrics in the song. Lastly, music videos also advertise artists' albums/singles.


There are different types of music videos : 



1 - Performance music videos : These are the most common kinds of music videos ; an artist is shown preforming his/her song. They could be preforming it in front of an audience on stage, or just solo. The performance could vary from the artist singing his/her song at a location that matches the aesthetic of the song, or just a live stage performance. An example of a performance music video is "Cornerstone" by the Arctic Monkeys ; it features the main lead of the band singing the song by himself in front of a white wall.


2 - Narrative music videos : These music videos follow a narrative or storyline with a beginning, climax and end. Song's already have a narrative behind them, so it's easy to translate them into a story. Sometimes the storyline doesn't even match the lyrics or the concept of the song. An example of a narrative music video is "Happier" by Marshmallow. It follows the story of a young girl and the emotional connection she has with her dog.


3 - Concept videos : Concept videos are known to be more abstract and artistic, containing different editing styles such as stop motion, quick cuts and CGI. These kinds of music videos try to depict the feel of the music. These kinds of music videos are also mostly used for non-mainstream songs. An example is "The less I know the better" by Tame Impala. This music video contains CGI, abstract editing and different transitions.


4 - Animated music videos : This is pretty self explanatory. There are different forms of animation ; It could be CGI, it could be stop motion, it could also incorporate the use of green screen or a CGI concept video. An example is "My Future" by Billie Eilish. This music video was described to be Studio Ghibli-esque, because of it's animated style. 

















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